A repeatable 30 minute process. Run it live while evaluating, not as paperwork afterward. From the team at Aleva: https://www.aleva.io/templates/angel-diligence-checklist
Deal: ___ Date: ___ Lead partner: ___
1. Founder and team
- [ ] Have we seen the product work, or just slides about the product?
- [ ] Does the founder answer hard questions directly, or does the story shift?
- [ ] Why is this team the one to win this market?
- [ ] Reference calls done (at least one not supplied by the founder)?
2. Market and timing
- [ ] Is the market big enough that a win matters?
- [ ] Why is now the moment (what changed)?
- [ ] Who loses if this company wins, and will they fight back?
3. Product and traction
- [ ] Is growth real demand, or paid acquisition that stops when the money stops?
- [ ] Retention: do users stay, or churn through?
- [ ] What did the last three lost customers say?
4. Business model and unit economics
- [ ] Do the unit economics work today, or only at imagined scale?
- [ ] What has to be true for gross margin to reach target?
5. The round
- [ ] Valuation vs. stage: defensible or momentum priced?